DN CREATIVEDESIGN & VIDEO

INDEPENDENT CREATIVE PRACTICE

ADDIS ABABA, ETHIOPIA · OPEN TO REMOTE PROJECTS

GRAPHIC DESIGN / VIDEO / DIGITAL CONTENT

Design that
makes an
impression.

I’m Dawit, the creative behind DN Creative. I make advertising graphics, posters and video content for businesses, creators and personal brands.

Request a quote Explore the work
Watch the 24-second portfolio edit
LUXE perfume concept advertisement with amber glass and restrained gold lighting
FEATURED / LUXE PERFUMECONCEPT — 2026
DESIGN WITH PURPOSE. CONTENT WITH CHARACTER.EIGHT SELECTED CONCEPTS ↓

Selected work.
A point of view.

Eight self-initiated concepts across products, music and hospitality. All brands shown are fictional; these are independent explorations, not client commissions.

8 concepts · All work

VELORA Radiance Serum bottle on a cream stone pedestal, with beige linen and the headline Your skin, elevated.
View project ↗
01 / 2026

VELORA

Concept

Skincare serum advertisement

Warm neutrals and editorial type for a calmer skincare launch.

Blue and violet stage lighting frame the performer. Bold event type helps the headline stand out against the concert atmosphere.
View project ↗
02 / 2026

DJ LUNA

Concept

Event poster

Blue-violet concert lighting meets bold, legible event typography.

Silver AUREX sports coupe in a dark architectural setting with red accent lighting and performance campaign typography.
View project ↗
03 / 2026

AUREX

Concept

Automotive advertisement

Silver, charcoal and restrained red for a performance-led campaign.

A close view of the dish, warm lighting and gold type form a restaurant promotion with a clear visual hierarchy.
View project ↗
04 / 2026

LUMI RESTAURANT

Concept

Social media promotion

Warm food photography and restrained gold type for a restaurant promotion.

Gold, black and directional light set the tone for a fictional watch campaign, with a restrained supporting headline.
View project ↗
05 / 2026

CHRONOVA

Concept

Luxury watch advertisement

Gold, black and directional light bring the watch into focus.

An angled product composition and electric blue accents bring pace to a performance footwear advertisement.
View project ↗
06 / 2026

VELOCITY

Concept

Sportswear advertisement

An angled shoe composition and electric blue accents suggest movement.

ALL PROJECTS SHOWN ARE INDEPENDENT CONCEPTS.Go inside two projects ↓

BEHIND THE WORK

The thinking.
Made visible.

Two independent concepts, explored through the brief, visual decisions and the move from a poster to motion.

01 / FRAGRANCELUXELight, contrast and a clear focal point.Concept

The self-initiated brief

Give a fictional fragrance a premium social campaign image. Make the bottle the focus, keep the brand readable and use one warm visual language across the poster and motion concept.

Audience
People discovering a fragrance through social advertising.
Existing output
4:5 poster · 18-second concept film with sound
The original LUXE poster: brand on the left, amber bottle on the right.

Compare the supplied 4:5 poster with a new editorial layout created for this case study. The study crops into the bottle and gives the message its own space.

Three decisions that shape the image

  1. 01 / CONTRAST

    Deep black gives the amber liquid and glass edges room to stand out. The brightest light stays around the bottle.

  2. 02 / HIERARCHY

    The brand sits in the quieter space on the left. The bottle anchors the right, while the smaller supporting copy stays secondary.

  3. 03 / MATERIAL

    Gold in the cap, liquid and reflection repeats one warm accent. That keeps the composition cohesive.

BlackAmberPale gold

From image to motion

The 18-second film moves from dark studio lighting and close glass details to amber silk and ivory petals, then returns to a restrained brand reveal. AI-assisted product imagery is animated with changing light, camera moves and an original instrumental score.

Watch the LUXE film ↓Discuss a similar direction ↗
02 / COFFEEABAY COFFEEOrigin, atmosphere and a warmer story.Concept

The self-initiated brief

Connect a fictional coffee brand to its Ethiopian origin. Balance a rich landscape with a readable headline, then extend its cup design and colour palette into a short motion concept.

Audience
Coffee drinkers discovering the brand in a social campaign.
Existing output
4:5 poster · 10-second vertical motion concept with sound
Original ABAY COFFEE poster with highlands, coffee cherries, a cream headline and a cup in the foreground.

A new wide layout study puts the cup first and moves the headline into a simpler field. The poster master keeps the broader story of landscape, cherries and coffee.

Three decisions that carry the story

  1. 01 / ORIGIN

    The highlands and coffee cherries establish a sense of place before the viewer reaches the cup in the foreground.

  2. 02 / READABILITY

    The cream headline crosses the darker centre of the image. Warm light helps separate it from the green foliage.

  3. 03 / CONNECTION

    The cup repeats the Ethiopian flag colours. Together with the beans and warm table, it ties the origin story to the coffee experience.

ForestCoffeeCream

From poster to motion design

The 10-second motion concept brings the flag-decorated cup into animated typography, rotating products and flying coffee beans. A cream-and-gold reveal leads to a new packaging study, then the ABAY signature. AI-assisted visual assets are combined with original animation and instrumental sound.

Watch the ABAY motion concept ↓Discuss a similar direction ↗
THE PERSON BEHIND THE WORK

A direct approach.
A considered result.

I’m Dawit Negese, the designer behind DN Creative, based in Addis Ababa, Ethiopia.

I like finding the image, the cut or the line of type that gives a piece its character. In my design work, that often means a focused product composition and a clear headline. In video, it means using pacing and sound to keep a story moving.

I work independently across graphic design, video editing and digital content. We start with what you want to communicate and where the work will appear, then shape a visual direction around that brief.

THE TOOLS BEHIND THE WORK
  • Adobe PhotoshopPhoto editing & social graphics
  • Adobe IllustratorLogos, vectors & layouts
  • Adobe After EffectsMotion graphics & titles
  • Adobe Premiere ProVideo editing
BASED IN

Addis Ababa, Ethiopia

COLLABORATION

Remote projects welcome · UTC+3

01 / SELECTED MOTION

Made to move.
Edited to connect.

A 24-second portfolio edit, followed by two product motion concepts. Explore the pacing, titles and sound alongside the original campaign artwork.

Request a video quote ↗
DN CREATIVE / SELECTED CONCEPTS24 SEC · SOUND

Eight concepts. One point of view.

An edit built from the concept posters and earlier LUXE and ABAY motion studies. Clean cuts, short title cards and an original instrumental score move from quiet product detail to faster campaign beats, then settle on the final signature.

Concept artwork + motion studies · Original score · 1920 × 1080 / 30 fps

Download the edit ↗

Read the visual sequence
  1. 00:00–00:02 / Identity. DN Creative. Eight concepts. One point of view. Soft instrumental music begins.
  2. 00:02–00:08 / Product detail. LUXE glass and amber light, followed by VELORA skincare.
  3. 00:08–00:18 / Faster cuts. CHRONOVA, AUREX, VELOCITY, DJ LUNA and LUMI. Each fictional project is labelled as a concept.
  4. 00:18–00:22 / Origin. An extract from the ABAY COFFEE motion concept.
  5. 00:22–00:24 / Signature. DN Creative. Let’s make an impression. Contact: davenegese@gmail.com. The music resolves and fades.
01 / FRAGRANCE CONCEPT18 SEC · SOUND ON

LUXE

A studio reveal, close glass details, amber silk and ivory petals lead to the LUXE signature. AI-assisted product imagery, original animation and instrumental sound.

Download video ↗
02 / COFFEE CONCEPT10 SEC · SOUND ON

ABAY COFFEE

Animated typography, rotating coffee products and flying beans bring ABAY’s identity into a 10-second vertical motion concept. AI-assisted visual assets, original animation and instrumental sound.

Download video ↗

INDEPENDENT CONCEPTS / DN CREATIVE

Press play to watch. Sound is available on all three films.

02 / HOW I CAN HELP

The right content.
For what comes next.

01Graphic Design

Social media posters, ad graphics, banners, flyers and YouTube thumbnails. Promotional designs for products, menus and events, sized for social platforms or print.

Discuss design ↗
02Video Editing

Reels, TikToks and Shorts, plus promotional and music-driven videos. Editing support includes clean cuts, captions, pacing, transitions, sound and exports for the intended platform.

Discuss video ↗
03Branding & Digital Content

Logo and visual identity support, menu designs and coordinated campaign assets. A consistent visual direction for businesses, entrepreneurs, content creators and personal brands.

Discuss branding ↗
01 / BRIEF

Share the goal, audience, deliverables and deadline.

02 / DIRECTION

We agree on the scope and visual direction before design begins.

03 / DELIVERY

Review the work, refine the details and receive the agreed files.

03 / YOUR NEXT PROJECT

BASED IN ADDIS. OPEN TO THE WORLD.

Let’s make
something worth seeing.

REQUEST A QUOTE

What are we making?

Share a few details. I’ll use your brief to discuss the scope and prepare a quote.

A useful starting point
What you need, who it’s for and where it will appear.
Before work begins
We agree on deliverables, timing and price by email.

Prefer a direct conversation?

OTHER PLACES TO CONNECT

INDEPENDENT CONCEPT / 2026

Self-initiated portfolio project for a fictional brand.

Open full artwork ↗Request a similar project ↗