02 / SELECTED WORKIndependent concept · 2026
ABAY COFFEE
An Ethiopian coffee story.
Concept artwork for a fictional brand. Not a client commission.
01 / THE OBJECTIVE
A focused creative brief.
Connect a fictional coffee brand to its Ethiopian origin.
02 / THE APPROACH
The thinking behind the image.
A highland landscape, coffee plants and warm morning light connect the product with its origin.
03 / FINAL VISUAL
From direction to detail.
Coffee advertising concept · 4:5 social poster. Explore the original artwork to see the typography, composition and supporting details at full size.
View original artwork ↗Watch the motion concept ↗
04 / TOOLS & WORKFLOW
Design, image and motion.
The studio toolkit includes Photoshop, Illustrator, After Effects and Premiere Pro. Individual software credits for this concept are not documented.
Explore the studio toolkit ↗HAVE A SIMILAR PROJECT IN MIND?